Adjusting the strap in the photo – that’s the only thing I touch all day. After two weeks I’m sitting up straighter at my desk without even thinking about it. No underwire, nothing pressing, and my neck no longer aches in the evening.
−33%
Lovelle Posture
Lovelle Posture – Cross-Back Posture Bra
4,8
£49.99£74.99
−33%
Shoulders back, bust lifted. Automatically. The crossover back panel does the work – no rigid brace, no underwire, just a bra you actually want to wear.
- Shoulders back, bust lifted – all on its own
- The crossover back panel does the work, not a rigid brace
- Holds your bust all day. No underwire, nothing digging in
- Invisible under a T-shirt – for fuller and smaller busts alike
Rated 4,8/5 — chosen by over 25 000 women
SizeS
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For you with a fuller bust who feels the weight in your shoulders as the evening draws in. For you who sits hunched over your desk without even thinking about it. And for you who bought a stiff posture brace and put it in a drawer after a week.
- Free delivery over £34.99
- Dispatched within 1–2 working days
- Secure payment – Klarna & card
This is the bra that helps you stand tall – without a rigid brace.
You know the slouch. Hours at your desk, on your phone, in the car, with a little one on your hip. By lunchtime your shoulders have rolled forwards and your upper back aches. And if you have a fuller bust, the weight pulls you down even harder.
What does the work is a crossover panel across your back. It gently draws your shoulders back into place while the wide straps keep them there. At the front, full cups lift and support, so your bust stays put instead of pulling you into a slouch.
The difference from a rigid posture brace? This one works with your body, not against it. It reminds your shoulders where they belong so you build the habit, instead of leaning on it like a crutch. And it’s a real bra you actually want to wear – not a medical strap you hide away.
Wear it on its own or under a T-shirt. The wide back panel smooths out back bulges, so nothing shows through your top.
What you get: one Lovelle Posture – seamless, wire-free, full cups, unlined, wide supportive straps, a crossover back panel and front fastening. Made from a stretchy nylon and elastane blend. Sizes S–4XL, cups A–E.
Nylon and elastane, seamless. Wire-free with full cups, wide straps, a crossover back panel and front fastening.
4,8
★★★★★
Based on 2314 reviews
Leopard was an impulse buy and I don’t regret it one bit. I’m an E cup and it holds everything up without the straps digging in – the back panel takes the weight. The first bra in years I’m not counting the minutes to take off.
I was sceptical about the front fastening, but it’s easier than hooking up at the back. The panel across my back lifts me up in a way I notice the moment I sit down at my computer.
Big bust and twelve-hour shifts at work. It lifts and holds without me wanting to rip it off by lunchtime. My shoulders settle back on their own – my colleagues have asked if I’ve started going to the gym.
Took a photo the minute I had it on. The nude disappears under a white jumper and you can’t see the front hooks at all. Snug but comfy – two fingers under the band, just like the guide said.
Sizes S–4XL, cups A–E (DD). Wire-free with full cups, wide straps, a crossover back panel and front fastening.
- Your band measurement decides your size: find your band and cup in the chart.
- Between two sizes? Go for the larger one – the back panel should sit snugly, never pull.
- You should be able to slide two fingers under the band.
Free delivery over £34.99. We dispatch within 1–2 working days, with tracking.
Treat it right and it will keep holding you up. The support is the whole point – wash it kindly and it will last.
- Machine wash on a delicate cycle in cold water.
- No dry cleaning. No ironing. No bleach. No tumble drying.
- Dry flat or hanging.
- Close the front fastening before washing so the hooks don’t catch.
Find your size
Two measurements are all it takes. We’ll convert them into your size – or read the chart yourself if you’d rather.
What bra size do you usually buy?
Choose the system you recognise from the label in your own bras.
Your band size
Your cup is worked out from the difference between your bust and underbust. This style comes in cups A–E (DD) and sizes S–4XL.
Your cup
The letter in your usual bra size. Torn between two? Choose the larger one.
Measure yourself
Measure directly against your skin with a tape measure, standing up and relaxed. Snug but not tight.
Please check your measurements — your bust should be larger than your underbust.
Your Lovelle size
M
Fuller bust?
With an E cup, going up a size often feels more comfortable across the ribcage – without losing any of the posture support.
Between two sizes? Go for the larger one.
The back panel should sit snugly but never pull. If you fall between two rows in the chart, choose the larger one – the posture support comes from the panel across your back, not from a band that digs in.
Find your size in the chart
Measure snugly around your ribcage, just beneath your bust. Find the row with your measurement and move across to your cup – that’s your size. A dash means that combination isn’t made.
| Underbust | A | B | C | D | E / DD |
|---|---|---|---|---|---|
| 63–73 cm · 70 | – | S | S | S | M |
| 74–78 cm · 75 | S | S | M | M | L |
| 79–83 cm · 80 | M | M | L | L | XL |
| 84–88 cm · 85 | – | L | L | XL | 2XL |
| 89–93 cm · 90 | – | XL | XL | 2XL | 3XL |
| 94–98 cm · 95 | – | 2XL | 2XL | 3XL | 4XL |
| 99–103 cm · 100 | – | 3XL | 3XL | 4XL | – |
| 104–112 cm · 105 | – | 3XL | 4XL | – | – |
How to measure – in 30 seconds
Underbust: measure snugly around your ribcage just beneath your bust – firm but not tight. Round to the nearest centimetre – that’s your row.
Cup: measure loosely over the fullest part of your bust and subtract your underbust. Under 11.5 cm = A, 11.5–14 = B, 14–16.5 = C, 16.5–19 = D, over 19 = E/DD.
If you fall between two rows
Your band measurement matters most. If you’re between two band sizes, choose the larger one, and your cup follows along in the chart.
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1. Underbust
Wrap the tape measure snugly around your ribcage, just beneath your bust and parallel to the floor. Breathe out normally and round to the nearest centimetre.
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2. Bust
Place the tape loosely over the fullest part of your bust without pressing. Wear a thin, unpadded bra while you measure.
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3. Work out your cup
Subtract your underbust from your bust measurement. Under 11.5 cm = A, 11.5–14 = B, 14–16.5 = C, 16.5–19 = D, over 19 = E (DD).
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4. Find your band
Underbust 63–73 cm = 70, 74–78 = 75, 79–83 = 80, 84–88 = 85, 89–93 = 90, 94–98 = 95, 99–103 = 100, 104–112 = 105. Your band decides your Lovelle size.
If you fall between two rows
Your band measurement matters most. If you’re between two band sizes, choose the larger one, and your cup follows along in the chart.
How to put it on
Two moves. Then it’s on.
With the panel across the back and the hooks at the front it looks complicated – but it goes on faster than an ordinary bra. Here’s what happens in the clip.
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Slip it over your head
Straps up and over, like a top. No back fastening to fumble for.
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Settle the panel across your back
The crossover section should lie flat between your shoulder blades. That’s what draws your shoulders back.
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Hook it at the front
Fasten the hooks at the front on the row that feels snug without pulling. Done – you should be able to slide two fingers under the band.
Shoulders back, bust lifted, back smooth. The bra does it – not you.
Four things the crossover back panel and wide straps do that an ordinary bra simply skips.
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Shoulders back – all on their own
The crossover back panel gently draws your shoulders into place and the wide straps keep them there. You stand tall without having to fight for it.
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Holds your bust
Softly shaped cups lift and support, with no underwire to rub. Made to carry a fuller bust instead of letting it pull you forwards.
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Trains you – it’s not a crutch
It works with your body, reminding your shoulders where they belong, so you build the habit. Not a rigid brace you lean on and hide away.
-
Smooths your back
The wide back panel smooths out back bulges, so nothing shows under a T-shirt. Support you can wear all day, invisible under your jumper.
Your posture
Get your posture back.
You’ve seen it in photos. Shoulders rolled forwards, that tired slouch you didn’t know you had.
Then you put this on. Your shoulders are drawn back and they stay there. You walk taller, catch your reflection in passing and look like yourself again.
No rigid brace. A bra that reminds your shoulders where they belong – until standing tall is simply how you stand.
Who it’s for
This one is for women like you.
A fuller bust and tired of carrying it. A smaller bust and tired of slouching. At a desk all day with a back that pays for it in the evening. This one is for you.
Tried a rigid posture brace and put it in a drawer after a week? Especially for you.
Real bodies. After babies, after years at a desk. You see yourself here – that’s the whole point.
You’ve tried everything. Here’s why this one works.
Lovelle Posture
Rigid posture braceOrdinary bra
Draws your shoulders back
Crossover back panel, all day
Yes – by force
Not at all
Something you actually want to wear
A real bra, in three colours
Ends up in a drawer
Yes
Builds the habit
Reminds you – you do the work
You lean on it
No effect
Lifts and holds a fuller bust
Full cups and wide straps
No support at all
Yes, with underwire
Smooths your back under clothes
Wide back panel, no edge
Shows straight through
The band digs in
Comfortable all day
Soft, breathable, nothing pressing
Itchy after an hour
Usually
No underwire to rub
Wire-free, softly shaped
Hard edges
Underwire
Bundle offer
Buy 2 — get 1 free
Right now a third bra comes free with your order. One nude, one black, one leopard – you choose the colour and size of each.
Free delivery included.
- Free delivery on your whole order
- Three colours – nude, black and leopard
- Dispatched within 1–2 working days
What women say after a month
4,8
★★★★★
Based on 2314 reviews
96% would recommend it to a friend
Adjusting the strap in the photo – that’s the only thing I touch all day. After two weeks I’m sitting up straighter at my desk without even thinking about it. No underwire, nothing pressing, and my neck no longer aches in the evening.
Leopard was an impulse buy and I don’t regret it one bit. I’m an E cup and it holds everything up without the straps digging in – the back panel takes the weight. The first bra in years I’m not counting the minutes to take off.
I was sceptical about the front fastening, but it’s easier than hooking up at the back. The panel across my back lifts me up in a way I notice the moment I sit down at my computer.
Big bust and twelve-hour shifts at work. It lifts and holds without me wanting to rip it off by lunchtime. My shoulders settle back on their own – my colleagues have asked if I’ve started going to the gym.
Took a photo the minute I had it on. The nude disappears under a white jumper and you can’t see the front hooks at all. Snug but comfy – two fingers under the band, just like the guide said.
Raising my arm in the photo to show you: it doesn’t ride up. I’ve tried two rigid posture braces that ended up in a drawer after a week. This is a bra I actually want to wear.
I photograph weddings and spend whole days hunched over my camera. Since I started wearing this, my back isn’t nearly as stiff in the evening. Nothing shows under a thin shirt.
I wasn’t sure whether a wide back panel would show. Quite the opposite – the bulges that used to show through my jumper are gone.
Smaller bust, slouch out of habit. This makes me straighten up without thinking about it. Comfortable enough to forget it’s there.
Followed the size guide with two measurements and got the right size first time. The band sits snugly without pulling, and the cups cover completely.
I’m breastfeeding and needed something without underwire that still gives support. This does, and the front fastening is handy at night.
Ordered black first, then nude and leopard in the three-pack. Nude under white, black under everything else. Haven’t worn another bra since.
I’ve given up on most bras because the straps leave marks. These straps are wide and soft, and the back panel carries the weight. No red lines in the evening.
After four weeks I stand taller even without it. I suppose that’s the point – it reminds you until you do it yourself.
Good support on a gentle jog too. It’s not a sports bra, but I’d rather work out in this than in my old one.
The largest size fits just as it should. Finding a 4XL that actually lifts rather than just covers is rare.
Small bust, bad posture from the office. This is like a gentle reminder all day long. Pretty enough to wear as a top at home.
Washed it every week for two months. The back panel hasn’t lost any of its spring and the hooks are as good as new.
After the twins I had pain between my shoulder blades every evening. This takes away a lot of it. I should have bought it sooner.
Invisible under my uniform. Shoulders back, bust in place, and I forget I’m wearing it.
Good bra and my posture is noticeably better. Docking one star because it took a few goes to learn to fasten the front with the back panel in place.
The support is really good. I’d have liked more than three colours, but nude and black cover most things.
Felt snug for the first few days, but after a week I didn’t want any other bra. Take the size the guide tells you.
It does what it promises for posture, but for my small bust the cups are a little too full. Works best under a jumper.
Everything you’re wondering
Honest answer: it’s the question everyone asks, so we won’t dance around it. It’s a bra with full cups in seven sizes, S to 4XL, so there’s room. The cups and wide straps carry the weight instead of letting it pull your shoulders forwards – support and posture in one bra.
We size by band, not just cup letter. Measure yourself against the size guide and choose where your measurements land.
Open the size guide and enter two measurements, underbust and bust, and it works out your size. If you’d rather read it yourself, the full chart with band measurements and cups is there too.
Between two sizes? Go for the larger one. The back panel should sit snugly, never pull.
Fair question – you’ve probably seen someone say a posture corrector makes you lean on it and go weak. The difference: this isn’t a rigid brace you strap into and slump against. The crossover back panel is a gentle reminder that draws your shoulders back and keeps them there, so you build the habit of standing tall. You wear it, you notice, you correct – and over time you stand tall all by yourself.
It looks wide because it spreads the support, and that width is exactly what stops it digging in. It lies flat across your back instead of pressing on one spot. Wide, soft straps, no underwire. You put it on and forget it’s there.
Yes, that’s rather the point. The wide back panel smooths out back bulges and everything under a T-shirt, so instead of showing through, your top actually sits better. It’s a bra, so you wear it like one – on its own or under your top.
Easier than it looks. Straps up and over your head, settle the panel across your back, hook the front fastening at your chest. Two moves and you’re done. Most women get it right first time – the clip further up shows the whole movement.
No underwire. It supports you with softly shaped cups and wide straps instead, so nothing pokes or presses under your bust.
Gently, and the support will last. Machine wash on a delicate cycle in cold water. No dry cleaning, no ironing, no bleach, no tumble drying. Close the front fastening first so the hooks don’t catch on anything, and dry it flat or hanging. The support is the whole point – wash it kindly and it will hold, wash after wash.
We dispatch within 1–2 working days, with tracking. Free delivery over {{ amount }}.
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