I’m an 80E and never believed a wire-free bra could actually hold me. Wore it to a wedding for seven hours and the support was just as good in the evening as it was in the morning. The pink leopard is even prettier in real life, too.
−33%
Lovelle
Lovelle Skin – Seamless Wire-Free Bra with Natural Support
4,8
£49.99£74.99
−33%
Finally, a bra that stays put — no underwire, no marks and no need to give it a second thought.
- No bulges at the sides or across your back
- Stays put all day — no rolling, no slipping, no adjusting
- Shapes without flattening your natural bust
- So comfy you can sleep in it
Rated 4,8/5 — Loved by 20 000+ women
SizeS
Choose a size for each bra further down in your bundle.
Buy more – save more
- Free delivery
- Free 30-day exchanges
Bra #1
Bra #2
free
Most popular
Bra #1
Bra #2
Bra #3
free
Bra #4
free
Lowest price per bra
Bra #1
Bra #2
Bra #3
Bra #4
free
Bra #5
free
Bra #6
free
Half the bundle is on us · limited stock
The bundle price is applied automatically at checkout.
- Free delivery over £34.99
- Dispatched within 1–2 working days
- Free 30-day exchanges
- Klarna & card
30-day size guarantee
Try it on at home. If the size isn’t right, we’ll exchange it for free — as long as the bra is unworn and the hygiene seal is still intact.Return postage for exchanges is paid by you.
Lovelle Skin is the bra you forget you’re wearing — and quite possibly the last one you’ll ever need to buy. Completely seamless, wire-free and with a deep V-neckline that disappears under your jumper, your shirt and that fitted dress.
No hard edges that rub. No seams that show through. No adjusting every ten minutes.
The ultra-soft stretch fabric moves with your body instead of squashing it. A seamless support panel shapes and lifts without any metal, the laser-cut edges melt into your skin instead of digging in, and the wide band lies flat across your back without rolling up. Breathable, light and flexible — that second-skin feeling from the very first second.
Why women are switching to Lovelle Skin
Completely seamless. The laser-cut edges don’t show, even under thin or pale fabrics.
No underwire, no pressure. Soft support without metal rubbing against your ribs.
Stays put all day. It doesn’t roll up or slip down — not when you reach, not when you bend.
A smooth line all the way round. No bulges at the sides or across your back under fitted clothes.
Natural shape. Shapes and supports without flattening or squashing — and no padding to slip or crumple.
Soft enough to sleep in. Just as comfortable at night as through a twelve-hour day.
The result is soft, natural support and a smooth silhouette from morning to night — at the office, over dinner and on the sofa afterwards.
72% nylon, 28% elastane. Lined, wire-free cups.
4,8
★★★★★
Based on 2184 reviews
I work ten to twelve hour shifts and I’m on my feet and moving the whole time. The support is just as steady at the end of the day as when I put it on. My shoulders don’t ache and there are no visible edges at all under a fitted T-shirt.
It holds its shape all day without any stiff structure. Same fit in the morning as in the evening, no unexpected pressure anywhere. That reliability is what makes the difference day to day.
The edges lie completely flat under my arms, nothing digs in. I can lift my arms, stretch and get a workout in — it just moves with me. After a full day my skin is still free of rubbing.
Exactly like the pictures. The fabric is light and elegant but still discreet. Beautifully stitched and really flattering the moment it’s on.
Sizes S–3XL. Wire-free with stretch in every direction — sits close to your body without squeezing.
- Your band size decides it: EU 70 = S, 75 = M, 80 = L, 85 = XL, 90 = 2XL, 95 = 3XL.
- E cup or larger? Go up a size.
- Between two sizes? Go for the larger one.
- Our model is 172 cm and wears a size M.
Free delivery over £34.99. We dispatch within 1–2 working days and delivery normally takes 2–7 working days, fully tracked.
30-day size guarantee. If the size isn’t right, we’ll exchange it free of charge — you only pay the return postage.
For hygiene reasons we can’t accept returns of items that have been worn, washed or have a broken hygiene seal (such as bras and other underwear). You’re of course welcome to try it on — just keep the packaging and labels until you’ve made up your mind.
- Machine wash at 30 °C in a laundry bag, or hand wash.
- No fabric conditioner — it breaks down the elastane.
- Hang to dry, do not tumble dry.
- Do not iron or dry clean.
Find your size
Three taps. Under a minute.
What bra size do you usually buy?
Choose the system you recognise from the label in your own bras.
Your band size
The number in your usual bra size — for example 75 in 75B.
Your cup
The letter in your usual bra size. Torn between two? Choose the larger one.
Measure yourself
Measure directly against your skin with a tape measure, standing up and relaxed.
Please check your measurements — your bust should be larger than your underbust.
Your Lovelle size
M
Fuller bust?
With an E cup or larger, going up a size often feels more comfortable around your ribcage, without losing any support.
About the fit
Wire-free and stretchy — it moulds to you. If you’re between sizes or prefer a looser fit, go for the larger one. Exchanges are always free for 30 days.
Your bra size → Lovelle
Underbust and bust are body measurements in centimetres — not garment measurements.
| Lovelle | EU / SE | FR | UK | US | Cups | Underbust | Bust |
|---|---|---|---|---|---|---|---|
| S | 70 | 85 | 32 | 32 | A–E | 63–67 cm | 75–87 cm |
| M | 75 | 90 | 34 | 34 | A–E | 68–72 cm | 80–92 cm |
| L | 80 | 95 | 36 | 36 | A–F | 73–77 cm | 85–99 cm |
| XL | 85 | 100 | 38 | 38 | A–F | 78–82 cm | 90–104 cm |
| 2XL | 90 | 105 | 40 | 40 | A–F | 83–87 cm | 95–109 cm |
| 3XL | 95 | 110 | 42 | 42 | A–F | 88–92 cm | 100–114 cm |
Cups across systems
Cup letters differ between systems. A European E is a UK DD.
| EU / SE / FR | UK | US |
|---|---|---|
| A | A | A |
| B | B | B |
| C | C | C |
| D | D | D |
| E | DD | DD |
| F | E | DDD |
Garment measurements
Measured flat and unstretched. The fabric stretches in every direction, so the garment is deliberately smaller than your body — don’t compare these figures with your own measurements.
| Lovelle | Underbust, garment | Front length |
|---|---|---|
| S | 60 cm (23,6″) | 29 cm (11,4″) |
| M | 64 cm (25,2″) | 30 cm (11,8″) |
| L | 68 cm (26,8″) | 31 cm (12,2″) |
| XL | 72 cm (28,3″) | 32 cm (12,6″) |
| 2XL | 76 cm (29,9″) | 33 cm (13,0″) |
| 3XL | 78 cm (30,7″) | 34 cm (13,4″) |
Between two sizes?
Go for the larger one. The fabric sits close to your body and a size up gives support without pressure — and you can always exchange for free within 30 days (you pay the return postage).
-
1. Underbust
Wrap the tape measure snugly around your ribcage just below your bust, parallel to the floor. Breathe out normally.
-
2. Bust
Place the tape measure loosely over the fullest part of your bust without pressing. Wear a thin, unpadded bra when you measure.
-
3. Work out your cup
Subtract your underbust from your bust measurement. Roughly 12 cm = A, 14 = B, 16 = C, 18 = D, 20 = E, 22 = F.
-
4. Find your band
Underbust 63–67 cm = 70, 68–72 = 75, 73–77 = 80, 78–82 = 85, 83–87 = 90, 88–92 = 95. Your band decides your Lovelle size.
Between two sizes?
Go for the larger one. The fabric sits close to your body and a size up gives support without pressure — and you can always exchange for free within 30 days (you pay the return postage).
See it on real bodies
Unfiltered clips from women who wear Lovelle every day.
Every detail does one thing — and does it well
No underwire, no pressure and no adjusting all day long.
-
Adaptive support
A seamless support panel lifts and holds its shape — without underwire digging in.
-
Invisible under clothes
Laser-cut edges disappear under T-shirts, dresses and fitted tops.
-
Second-skin feel
So soft you’ll forget you’re wearing it. Comfy enough to sleep in.
-
Never rolls up
A wide band at the back, no marks and no bulges. A smooth silhouette all day.
Lovelle vs a standard underwired bra
Lovelle Second Skin
Standard underwired bra
Underwire pressing on your ribs
No underwire at all
Almost always
Bulges at the sides and back
No — wide, flat band
Often
Adjusting during the day
Never
Several times a day
Shows under thin clothes
No — laser-cut edges
Edges and seams show
Can you sleep in it
Yes
No
Finding the right size
S–3XL, one-minute size guide
Cup maths and changing rooms
Bundle offer
Half the bundle is on us
Buy 1, get 1 free. Buy 2, get 2. Buy 3, get 3. You only ever pay for half.
You choose each bra separately — nude in M, black leopard in L, exactly how you like. Offer valid while stocks last.
- Free delivery on your whole order
- Free 30-day exchanges
- The discount is applied automatically at checkout
Return postage for exchanges is paid by you.
What our customers say
4,8
★★★★★
Based on 2184 reviews
96% would recommend it to a friend
I’m an 80E and never believed a wire-free bra could actually hold me. Wore it to a wedding for seven hours and the support was just as good in the evening as it was in the morning. The pink leopard is even prettier in real life, too.
I work ten to twelve hour shifts and I’m on my feet and moving the whole time. The support is just as steady at the end of the day as when I put it on. My shoulders don’t ache and there are no visible edges at all under a fitted T-shirt.
It holds its shape all day without any stiff structure. Same fit in the morning as in the evening, no unexpected pressure anywhere. That reliability is what makes the difference day to day.
The edges lie completely flat under my arms, nothing digs in. I can lift my arms, stretch and get a workout in — it just moves with me. After a full day my skin is still free of rubbing.
Exactly like the pictures. The fabric is light and elegant but still discreet. Beautifully stitched and really flattering the moment it’s on.
The stretch holds without squeezing. Everything stays in place with a natural shape and no tight feeling around my ribcage. My posture even feels straighter.
It keeps its shape perfectly under fitted dresses. Smooth at the front, no creases and no wrinkles. My outfit looks more polished without adding extra layers.
I’m a D cup and usually end up adjusting all day. This one stays put. I honestly don’t think about it any more.
The first bra in years that doesn’t leave red marks under my bust. Took it off in the evening and my skin was completely smooth.
Finally a wide band that lies flat. No bulges on my back under thin jumpers, which is exactly what I was looking for.
Ordered two with the offer and my only regret is not getting three. Nude for everyday and black for work — both just as comfy.
Wore it on a nine-hour flight. No underwire pressing in when you’re sitting for ages — I’m never going back.
I sleep in it every night. Softer than my pyjama tops and still gives a bit of support.
Washed it five times now and it hasn’t lost its shape or gone rough. Fits like the first day.
The largest size fitted my figure beautifully. So nice to find something that actually comes in my size without looking like a hospital garment.
Bought one for my sister too. We have completely different bodies and we both think it’s the comfiest bra we’ve ever owned.
Ordered on Tuesday and it arrived on Thursday. The size guide was spot on, I went for M and didn’t need to exchange.
I wear it for gentle gym sessions and to the office. Works for both, which saves space in my drawer.
Breathes well even when it’s warm. Wore it for a whole summer’s day without getting sticky under my bust.
Exchanged my size once and it took two minutes to sort out. The new one arrived within a week at no extra cost.
Great quality for the price. The fabric feels thicker and more thoughtfully made than I expected.
Comfy and pretty. Pulled it up a bit too high the first time, but once I found the right position it sat perfectly.
The cup is a little roomy on me, but the smooth silhouette under my clothes still makes it worth it.
Lovely, but I’d have liked a little more lift for my cup size. Really comfortable — just not as shaping as I’d hoped.
Everything you’re wondering
Use the size guide above the buy button — it converts your usual bra size (EU, FR, UK or US) into a Lovelle size in under a minute. Not sure of your size? The guide will measure you instead.
Your band size is what decides it: EU 70 = S, 75 = M, 80 = L, 85 = XL, 90 = 2XL, 95 = 3XL.
Yes. The support panel is reinforced and the band is wide, giving you lift without underwire. S and M cover cups A–E, and L to 3XL cover A–F.
If you’re an E cup or larger, we recommend going up a size — it sits more comfortably around your ribcage without losing any support.
No. The edges are laser-cut rather than stitched, so there are no seams to show through. Under a thin T-shirt or a fitted dress, all you’ll see is a smooth line.
Machine wash at 30 degrees in a laundry bag, or hand wash. Hang to dry — don’t tumble dry and don’t use fabric conditioner, as it breaks down the elastane.
Every bundle is buy X, get X free — you only ever pay for half. Choose 2, 4 or 6 bras, set the colour and size for each one and add them to your cart. The discount is applied automatically at checkout, no code needed.
They don’t have to match. Pick nude in M and black leopard in L in the same bundle if you like.
We dispatch within 1–2 working days. Delivery normally takes 2–7 working days, fully tracked all the way.
Yes. You have a 30-day size guarantee — if it doesn’t fit, we’ll exchange the size free of charge; you only pay the return postage. Just get in touch and we’ll sort it out.
Of course you can try it on, just as you would in a fitting room. But for hygiene reasons we can’t accept back any item that has been worn, washed or has a broken hygiene seal (such as bras and other underwear). Keep the packaging and labels until you’ve made up your mind.
Complete your look
Lovelle Comfort – Wire-Free Seamless Comfort Bra
Lovelle Fold - Foldable Nylon Shopping Bag
Lovelle Glow – Collagen Balm Stick
Lovelle Hug – Wearable Hot Water Bottle with Strap
Lovelle Nail Pro – Electric Manicure & Pedicure Set
Lovelle Poncho – Featherlight Twill Cotton Poncho
