The deep neckline was what I was most unsure about, but it stays in place even when I lean forward. Works under my low-cut tops without anything peeking out.
−33%
Lovelle
Lovelle Comfort – Wire-Free Seamless Comfort Bra
4,8
£39.99£59.99
−33%
The bra that’s supported by the band beneath your bust – not by your shoulders. Soft shaping and lift without underwire, and no sore marks when you take it off in the evening.
- Wide underband carries the weight – no strap marks
- Soft shaping that lifts without a single underwire
- Cups lie smooth against your body – no gaping, no creasing
- Cool, dry fabric that breathes all day
Rated 4,8/5 — Loved by over 20 000 women
SizeS
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- Free delivery
- Free exchanges for 30 days
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Most bras start out comfortable and end with you tugging, adjusting and counting the hours until you can take it off. Lovelle Comfort is made so you forget you are wearing it – from the morning meeting to the sofa in the evening.
- Free delivery over £34.99
- Dispatched within 1–2 working days
- Free exchanges for 30 days
- Klarna & card
30-day fit guarantee
Try it at home. If the size doesn’t fit the way you hoped, we’ll exchange it free of charge – as long as the bra is unworn and the hygiene seal is intact.You pay the return postage for exchanges.
Lovelle Comfort is supported by the band beneath your bust – not by your shoulders. The wide, elastic band sits snugly around your ribcage and carries the weight, so your straps don’t have to. That’s the whole difference from an ordinary bra.
No underwire digging into your ribs. No narrow straps cutting in. No sore marks when you take it off in the evening.
The cups are softly shaped rather than moulded, so they follow your shape instead of gaping or flattening. The result is lift and a lovely line under your top – with no metal at all.
Why women are switching to Lovelle Comfort
A wide band that supports. The weight moves from your shoulders to your ribcage, where it belongs.
Lift without underwire. Soft shaping gives you lift and definition without a single hard edge.
No strap marks. Wide, soft straps spread the pressure instead of concentrating it.
Smooth cups, no gaping. Works just as well for a smaller bust as for a fuller one.
Invisible under clothes. Thin, smooth edges that don’t show through a fitted jumper.
Cool all day. Breathable fabric that wicks away moisture when it’s warm.
Sizes S–XXL, cups A–F. Free size exchanges for 30 days if the fit isn’t quite what you hoped – you only pay the return postage.
65% polyamide, 35% elastane. Wire-free, softly shaped cup.
4,8
★★★★★
Based on 2047 reviews
Went for mocha to wear under light tops and it was the right call – it disappears completely under white. The first bra in ages that gives me support without underwire.
I’m 58 and had given up hope of finding a comfortable bra. I’ve worn this one every day for three weeks. No marks, nothing digging in.
Khaki became an unexpected favourite. I have a smaller bust and usually get gaping in the cups – this one lies smooth all the way to the edge.
Took a photo to show how smooth it is. No seam showing through a thin T-shirt, which was the whole reason I ordered it.
Sizes S–XXL, cups A–F. Wire-free with stretch in every direction – sits close to your body without squeezing.
- Your band measurement determines your size: find your band and cup in the chart.
- Between two sizes? Choose the smaller one – the band needs to sit snugly to give support.
- The model is 170 cm tall and wears a size M.
Free delivery over £34.99. We dispatch within 1–2 working days and delivery usually takes 2–7 working days with tracking.
30-day size guarantee. If the size isn’t right, we’ll exchange it free of charge — you only pay the return postage.
For hygiene reasons we can’t accept returns of items that have been worn, washed or have a broken hygiene seal (for example bras and other underwear). You’re of course welcome to try it on — just keep the packaging and labels until you’ve made up your mind.
Wash at 30 °C, ideally in a laundry bag. No fabric softener and no bleach – they break down the elastane and the band loses its spring.
Do not tumble dry. Hang to dry and it will keep its shape for years.
Find your size
Two measurements are all it takes. We’ll convert them into your size – or read the chart yourself if you prefer.
What bra size do you usually buy?
Choose the system you recognise from the label in your own bras.
Your band size
The cup is worked out from the difference between your bust and underbust. This style comes in cups A–F.
Your cup
The letter in your usual bra size. Torn between two — choose the larger one.
Measure yourself
Take your measurements directly against your skin with a tape measure, standing up and relaxed.
Please check your measurements — your bust should be larger than your underbust.
Your Lovelle size
M
Fuller bust?
With an E cup or larger, one size up often feels more comfortable around the ribcage, without losing any support.
Between two sizes?
Choose the smaller one. The fabric has lots of stretch and the band needs to sit snugly to give support – a size too big rides up at the back, and then the straps take over again.
Size chart
Find your band measurement along the top and your cup in the left-hand column. Your size is where they meet.
| Cup | 70 | 75 | 80 | 85 | 90 | 95 | 100 |
|---|---|---|---|---|---|---|---|
| A | S | S | M | M | L | L | XL |
| B | S | S | M | M | L | XL | XL |
| C | M | M | L | L | XL | XL | XXL |
| D | M | M | L | L | XL | XXL | XXL |
| E | L | L | XL | XL | XXL | – | – |
| F | XL | XL | XXL | XXL | – | – | – |
Cups across sizing systems
Cup letters differ between systems. A European E is a UK DD.
| EU / SE / FR | UK | US |
|---|---|---|
| A | A | A |
| B | B | B |
| C | C | C |
| D | D | D |
| E | DD | DD |
| F | E | DDD |
If you fall between two rows
The band measurement matters most. If you’re between two band sizes, choose the smaller one, and the cup follows along in the chart.
-
1. Underbust
Wrap the tape measure snugly around your ribcage just beneath your bust, parallel to the floor. Breathe out normally.
-
2. Bust
Wrap the tape measure loosely around the fullest part of your bust without pressing. Wear a thin, unpadded bra while you measure.
-
3. Work out your cup
Subtract your underbust from your bust measurement. Roughly 12 cm = A, 14 = B, 16 = C, 18 = D, 20 = E, 22 = F.
-
4. Find your band
Underbust 63–67 cm = 70, 68–72 = 75, 73–77 = 80, 78–82 = 85, 83–87 = 90, 88–92 = 95. It’s the band that determines your Lovelle size.
If you fall between two rows
The band measurement matters most. If you’re between two band sizes, choose the smaller one, and the cup follows along in the chart.
See it on real bodies
Unfiltered clips from women who’ve swapped their underwired bras.
Four things that make the difference
No magic – just four design details an ordinary bra skips.
-
A wide band that supports
The wide elastic band beneath your bust takes the weight instead of your shoulders. That’s why it stays in place all day without you hitching up your straps.
-
Lift without underwire
The softly shaped cup gives you lift and a lovely line under your top. No metal, no hard edge, nothing digging in.
-
Smooth cups, no gaping
The cup follows your shape instead of gaping. Works just as well for a smaller bust as for a fuller one.
-
Cool all day
The breathable fabric wicks away moisture, so you avoid that sticky feeling under your bust when it’s warm.
Lovelle Comfort vs. an ordinary underwired bra
Lovelle Comfort
Ordinary underwired bra
Support
Wide underband carries the weight
Underwire presses and rubs
Straps
Wide, soft straps that don’t dig in
Narrow straps that leave marks
Shape
Lift and shape – with no metal at all
Either pretty or comfortable
Under clothes
Smooth and invisible, even under fitted pieces
Seams and edges show through
In the evening
No marks when you take it off
Sore lines beneath your bust
If the size isn’t right
Free exchanges for 30 days – you only pay the return postage
Complicated returns, often abroad
Bundle offer
Buy 2 – get 1 free
Right now, a third bra comes free with your order. You choose the colour and size for each one.
Free delivery is included, and exchanges are free for 30 days.
- Free delivery on your whole order
- Free exchanges for 30 days
- Dispatched within 1–2 working days
You pay the return postage for exchanges.
What women say after a month
4,8
★★★★★
Based on 2047 reviews
96% would recommend it to a friend
The deep neckline was what I was most unsure about, but it stays in place even when I lean forward. Works under my low-cut tops without anything peeking out.
Went for mocha to wear under light tops and it was the right call – it disappears completely under white. The first bra in ages that gives me support without underwire.
I’m 58 and had given up hope of finding a comfortable bra. I’ve worn this one every day for three weeks. No marks, nothing digging in.
Khaki became an unexpected favourite. I have a smaller bust and usually get gaping in the cups – this one lies smooth all the way to the edge.
Took a photo to show how smooth it is. No seam showing through a thin T-shirt, which was the whole reason I ordered it.
Just unpacked. The fabric feels much softer than I expected, and the colour is exactly as in the photos.
Stays in place when I reach for something up high. My old one rode up at the back every single time.
The largest size and it fits just as it should. Finding something comfortable in my size that doesn’t look like a hospital garment is rare.
I work twelve-hour shifts. Only now do I realise I haven’t thought about my bra once during a whole shift.
I sweat a lot and expected it to get sticky. It didn’t. Dry all day long.
Ordered on Friday, was wearing it by Tuesday. The size guide was spot on.
I sleep in it. That says it all. No edge rubbing at night.
Washed it seven or eight times now. No crumpled cups, no stretched-out band.
I went up a size after pregnancy and this is the only bra that feels good right now.
Bought one for my mum too. She rang the next day and asked for two more.
I’ve had sore shoulders for years from narrow straps. After a month in this one it’s noticeably better.
Easy to put on and take off, and it still looks pretty. That’s the combination I’ve been looking for.
Exchanged the size once, it took four days and cost nothing. Well handled.
I wear it both for work and for brisk walks. It holds up to both.
I’ve tried five brands in my size. This is the first one that neither slips down nor digs in.
Threw out four old underwired bras after a week in this one. I’m not going back.
Great bra, but the black one bled a little onto a light vest top the first time. Wash it separately first and there are no problems after that.
Lovely under a figure-hugging dress. Doesn’t show at all. Docking one star only because I wish it came in more colours.
Fits well, but I’d have liked the band to be a touch wider at the back. Still the most comfortable bra I own.
Everything you’re wondering
Yes – but it holds in a different way. The support comes from the wide elastic band beneath your bust, which sits snugly around your ribcage and carries the weight. Underwire does the same job by pushing up from below, which is exactly why it rubs.
The band is the most important part of the fit. That’s why it’s the band measurement that determines the size in our chart.
This style comes in cups A–F and up to size XXL. Women with D and E cups are among those who notice the biggest difference, precisely because the weight moves from the shoulders to the band.
If you’re an F cup: check the chart first. The largest band sizes aren’t available in every cup, and we’d rather tell you than guess for you.
No. The cup is softly shaped and stretchy rather than moulded, so it follows your shape instead of holding a fixed form you have to fill.
The edges are smooth and thin and blend into your skin rather than ending in a ridge. Under a thin jumper or a figure-hugging dress, there’s no visible line.
Open the size guide and enter two measurements, and it will work out your size for you. If you’d rather read it yourself, the full chart with band measurements and cups is there too.
If you fall between two sizes: choose the smaller one. The fabric stretches, and a band that’s too loose rides up at the back.
We dispatch within 1–2 working days and delivery usually takes 2–7 working days with tracking.
You have 30 days to exchange the size free of charge — you only pay the return postage.
For hygiene reasons we can’t accept returns of items that have been worn, washed or have a broken hygiene seal (for example bras and other underwear). You’re of course welcome to try it on – just keep the packaging and labels until you’ve made up your mind.
Complete your look
Lovelle Fold - Foldable Nylon Shopping Bag
Lovelle Glow – Collagen Balm Stick
Lovelle Hug – Wearable Hot Water Bottle with Strap
Lovelle Nail Pro – Electric Manicure & Pedicure Set
Lovelle Poncho – Featherlight Twill Cotton Poncho
Lovelle Posture – Cross-Back Posture Bra
