I'd been scratching my scalp for years. After three nights the itch had almost gone and I can wear dark jumpers again.
Buy 2, get 1 free
Scalp · beard · face · 50 ml
Lovelle Anti-Flake Serum – Scalp serum for dandruff, itching & flaky skin
4.8
£34.99£69.99
−50%Buy 2, get 1 free – 3 bottles for the price of 2
A lightweight serum with eight natural ingredients that calms itching, flaking and redness – on your scalp, in your beard and on your face. A few drops at night, no greasy hair in the morning.
- Soothes itching and irritation from the very first night
- Visibly fewer flakes – most people notice a difference within 1–2 weeks
- Light and non-greasy – absorbs without weighing hair down
- 100% natural ingredients, gentle enough for sensitive skin
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In stock – ships within 48 hours
Buy 2, get 1 free while stocks last
- Ships within 48 hours
- Free shipping over £34.99
- 30-day returns
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30-day happiness guarantee
Try the serum at your own pace. If you're not happy, you get your money back.
Loved by 6,400+ customers
Dry flakes in my beard every winter. Two drops at night and now there's nothing to see.
I was worried my hair would look oily, but the serum sinks straight in. My hair looks freshly washed in the morning.
Red, flaky patches by my nose and eyebrows. Calm within a week.
Lovelle Anti-Flake Serum calms skin that itches, flakes and turns red – with dandruff, seborrhoeic dermatitis, eczema and psoriasis. It works where skin is oiliest and most easily irritated: on the scalp, in the beard, along the hairline, in the eyebrows, around the nose and behind the ears.
The formula is built on light oils that moisturise without clogging – fractionated coconut oil, squalane, sunflower oil and vitamin E – plus four soothing essential oils: tea tree, lavender, chamomile and rosemary. Instead of drying your skin out like many dandruff treatments, it helps it back into balance.
The serum is light, non-greasy and absorbs quickly. Use a few drops every evening and leave it on overnight. Most people notice a difference within 1–2 weeks – results vary from skin to skin.
50 ml · 8 natural ingredients · scalp, beard & face
4.8
★★★★★
Based on 1,487 reviews
Dry, itchy skin under my beard since I grew it out. This sorted it in a few days. Smells lightly of tea tree and lavender, nothing perfumey.
I drop it straight onto my parting and massage it in. No greasy hair in the morning, which was my biggest worry. The flakes on my shoulders were gone in under two weeks.
Red, flaky patches by my nostrils and in my eyebrows that kept coming back. Two drops at night and after a week my skin was calm. Doesn't sting at all.
Red, scaly skin behind and in front of my ear, right up into my hairline. For years I didn't dare wear my hair up. After three weeks with the serum my skin is calm and smooth – and I've started wearing earrings again.
Flakes on my scalp that showed on my jacket. My wife bought the serum and after ten days they were gone. Easy to use at night.
- Evening is best. Use the serum once a day, ideally before bed.
- A few drops is enough. Apply straight onto the irritated area – along your parting, in your beard or on your skin.
- Massage in gently with your fingertips until absorbed.
- Leave it on overnight. Wash your hair as usual in the morning if you like.
Use daily until things have calmed down, then as needed to keep your skin in balance. Let the serum absorb before applying other products. First time: try one drop on your wrist.
| In the box | 1 or 3 bottles of Lovelle Anti-Flake Serum with dropper |
| Contents | 50 ml per bottle, amber glass bottle |
| Suitable for | Scalp, beard and face – all skin types, including sensitive skin |
| How to use | A few drops once a day, ideally in the evening |
| Ingredients (INCI) | Caprylic/Capric Triglyceride, Squalane, Tocopherol, Helianthus Annuus Seed Oil, Lavandula Angustifolia Oil, Melaleuca Alternifolia Leaf Oil, Anthemis Nobilis Flower Oil, Rosmarinus Officinalis Leaf Oil. Naturally present in the essential oils: Linalool, Geraniol, Limonene. |
| Free from | Parabens, silicones, sulphates and mineral oil |
| Storage | Cool, dry and dark, with the cap closed tightly |
Ships within 48 hours from our warehouse, with tracking.
Free shipping on orders over £34.99 – the 3-pack with Buy 2, get 1 free always qualifies.
30-day returns on unopened bottles, plus our 30-day happiness guarantee: if you're not happy, you get your money back.
3 bottles
£49.99
Fewer flakes. Less itching. More calm.
Dandruff and seborrhoeic dermatitis show up where skin is oiliest. The serum calms the irritation, moisturises without greasiness and helps your skin back into balance – on your scalp, in your beard and on your face.
- 1–2 weeksuntil most people see a clear difference
- 8natural ingredients – nothing unnecessary
- 4.8/5average rating from 1,487 reviews
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A few drops is enough
The dropper measures precisely. A 50 ml bottle lasts a long time when you only need a few drops a day.
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The hairline
Redness and scaling along the hairline and forehead settle down – without making your hair greasy.
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The beard
Dry flakes and itching under the beard. The serum reaches the skin and softens the beard hair at the same time.
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The scalp
White flakes on your shoulders and a scalp that itches. Drop it straight onto your parting and massage in.
The first night
Skin feels calmer and the itch eases – many people sleep better from the very first night.
Weeks 1–2
Fewer flakes, fading redness. This is when most people see a clear difference.
After that
Use as needed to keep skin in balance – a few evenings a week is enough for many.
Results vary from skin to skin. The photos show examples of visible flaking before and after regular use.
From flaky to calm skin
Red, scaly patches across the forehead and between the brows – the same face after a few weeks of the serum every night. Drag the handle and see for yourself.
Before
After
Customer photo, same person and same angle. Results vary from person to person.
Real people, calm skin
Dark jumpers again, finally
5/5
“I've had dandruff my whole adult life and tried every shampoo. This serum is the first thing that stops the itching – and the flakes on my shoulders are gone.”
Rachel, LeedsVerified purchase
A scalp that doesn't sting
5/5
“My seborrhoeic dermatitis flares up every winter. This calms it without stinging and without making my hair greasy.”
Emma, BristolVerified purchase
Five drops at night
5/5
“I drop it onto my parting before bed and wash my hair as normal in the morning. Simple, and it works.”
Laura, ManchesterVerified purchase
Calm skin, no fuss
What makes the difference: it works, it feels good and it takes a minute.
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Natural ingredients
Eight plant-based ingredients – no parabens, silicones or sulphates.
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Soothes itching
Chamomile, lavender and tea tree calm irritated skin and take the edge off the itch.
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Light and non-greasy
Absorbs quickly and doesn't weigh hair down – no oily feeling in the morning.
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Gentle on sensitive skin
Doesn't dry skin out like many dandruff treatments. Suits all skin types.
Eight ingredients. Nothing to hide.
This is the full list printed on the bottle – light oils that moisturise and four essential oils that soothe.
- No parabens
- No silicones
- No sulphates
- No mineral oil
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Fractionated coconut oil Caprylic/Capric Triglyceride
A light carrier oil that absorbs fast and moisturises without clogging.
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Squalane Squalane
Close to skin's own lipids – softens and supports the skin barrier.
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Vitamin E Tocopherol
An antioxidant that protects skin and keeps the serum fresh.
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Sunflower oil Helianthus Annuus Seed Oil
Rich in linoleic acid to calm dry, tight, flaky skin.
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Tea tree oil Melaleuca Alternifolia Leaf Oil
A scalp classic – purifies and helps skin keep its balance.
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Lavender oil Lavandula Angustifolia Oil
Calms irritated skin and gives the serum its gentle scent.
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Chamomile oil Anthemis Nobilis Flower Oil
Known for easing redness and itching.
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Rosemary oil Rosmarinus Officinalis Leaf Oil
Fresh and invigorating for the scalp and hair roots.
Linalool, geraniol and limonene occur naturally in the essential oils.
How to use it
Four steps, one minute at night
No new routine to learn. Drop, massage, sleep – and wake up with a calmer scalp than yesterday.
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In the evening
Use the serum once a day, ideally before bed.
-
A few drops
Apply straight onto the irritated area – along your parting, in your beard or on your skin.
-
Massage in
Work the serum in gently with your fingertips until it has absorbed.
-
Leave overnight
Wash your hair as usual in the morning. Keep going daily until things calm down, then as needed.
First time? Try one drop on the inside of your wrist and wait a while – that way you know your skin is happy.
Lovelle Anti-Flake vs what you may already have tried
Lovelle Anti-Flake
Dandruff shampoo
Plain oil
Itching
Soothes right on the skin
Short effect, rinsed away
No soothing effect
Flakes
Visibly fewer flakes
Washes flakes away
Can make flakes greasier
Dryness
Moisturises without drying
Often dries the scalp
Doesn't dry out
Feel
Light and non-greasy
No greasy feel
Heavy and oily
Beard & face
Scalp, beard and face
Scalp only
Easily clogs
Contact time
Works all night
A few minutes in the shower
No active effect
Ingredients
8 natural ingredients
Sulphates and additives
Natural
Compared with everyday anti-dandruff shampoos from the chemist or supermarket, and plain coconut or olive oil from the kitchen.
Buy 2, get 1 free
Three bottles for the price of two
Take the 3-pack and pay for just two bottles. Enough for a full routine – or for you and someone in your family who itches too.
- For scalp, beard and face
- Ships within 48 hours
- 30-day returns
Pure. Natural. Gentle.
Gentle enough for every night
Many dandruff treatments dry the skin out – and then it soon itches again. Lovelle Anti-Flake moisturises instead, with light oils that resemble your skin's own lipids.
The serum comes in an amber glass bottle that protects it from light, and the dropper makes it easy to take exactly what you need.
Sensitive skin? Try one drop on your wrist first – then you know it agrees with you.
Nearly 1,500 customers have had their say
A few lines from the reviews below – itchy scalps, flaky beards and red patches by the nose.
Dry, itchy skin under my beard since I grew it out. This sorted it in a few days. Smells lightly of tea tree and lavender, nothing perfumey.
I drop it straight onto my parting and massage it in. No greasy hair in the morning, which was my biggest worry. The flakes on my shoulders were gone in under two weeks.
Red, flaky patches by my nostrils and in my eyebrows that kept coming back. Two drops at night and after a week my skin was calm. Doesn't sting at all.
Red, scaly skin behind and in front of my ear, right up into my hairline. For years I didn't dare wear my hair up. After three weeks with the serum my skin is calm and smooth – and I've started wearing earrings again.
Flakes on my scalp that showed on my jacket. My wife bought the serum and after ten days they were gone. Easy to use at night.
Red, scaly patches on my forehead, between my eyebrows and down the sides of my nose that never went away. Two drops every night and after three weeks my skin is even again. People at work asked what I'd done.
Dry, itchy skin under my beard since I grew it out. This sorted it in a few days. Smells lightly of tea tree and lavender, nothing perfumey.
I drop it straight onto my parting and massage it in. No greasy hair in the morning, which was my biggest worry. The flakes on my shoulders were gone in under two weeks.
Red, flaky patches by my nostrils and in my eyebrows that kept coming back. Two drops at night and after a week my skin was calm. Doesn't sting at all.
Red, scaly skin behind and in front of my ear, right up into my hairline. For years I didn't dare wear my hair up. After three weeks with the serum my skin is calm and smooth – and I've started wearing earrings again.
Flakes on my scalp that showed on my jacket. My wife bought the serum and after ten days they were gone. Easy to use at night.
Red, scaly patches on my forehead, between my eyebrows and down the sides of my nose that never went away. Two drops every night and after three weeks my skin is even again. People at work asked what I'd done.
I'd been scratching my scalp for over ten years and thought that was just how it was. After four nights with the serum the itch had almost gone. Now I massage it in every evening before bed – it's become a little moment just for me.
Flaky skin around my nose and mouth that make-up only made worse. I use the serum at night and it has settled down. Skin feels soft, not greasy.
I'm 71 and have had an itchy scalp for a long time. My granddaughter ordered it for me. Easy to use, and I sleep better when it isn't itching.
Seborrhoeic dermatitis on my scalp that flares up when it's cold. I'd tried chemist shampoos for years. The serum is the first thing that genuinely calms it.
Eczema on my face along the hairline. The serum doesn't sting and my skin feels soft. The scent is gentle and fades quickly.
Short beard and lots of flakes. Two drops is enough and you can't see a thing now. Good value with three bottles.
I'd been scratching my scalp for over ten years and thought that was just how it was. After four nights with the serum the itch had almost gone. Now I massage it in every evening before bed – it's become a little moment just for me.
Flaky skin around my nose and mouth that make-up only made worse. I use the serum at night and it has settled down. Skin feels soft, not greasy.
I'm 71 and have had an itchy scalp for a long time. My granddaughter ordered it for me. Easy to use, and I sleep better when it isn't itching.
Seborrhoeic dermatitis on my scalp that flares up when it's cold. I'd tried chemist shampoos for years. The serum is the first thing that genuinely calms it.
Eczema on my face along the hairline. The serum doesn't sting and my skin feels soft. The scent is gentle and fades quickly.
Short beard and lots of flakes. Two drops is enough and you can't see a thing now. Good value with three bottles.
What our flake-free customers say
4.8
★★★★★
Based on 1,487 reviews
96% would recommend the serum to a friend
Dry, itchy skin under my beard since I grew it out. This sorted it in a few days. Smells lightly of tea tree and lavender, nothing perfumey.
I drop it straight onto my parting and massage it in. No greasy hair in the morning, which was my biggest worry. The flakes on my shoulders were gone in under two weeks.
Red, flaky patches by my nostrils and in my eyebrows that kept coming back. Two drops at night and after a week my skin was calm. Doesn't sting at all.
Red, scaly skin behind and in front of my ear, right up into my hairline. For years I didn't dare wear my hair up. After three weeks with the serum my skin is calm and smooth – and I've started wearing earrings again.
Flakes on my scalp that showed on my jacket. My wife bought the serum and after ten days they were gone. Easy to use at night.
Red, scaly patches on my forehead, between my eyebrows and down the sides of my nose that never went away. Two drops every night and after three weeks my skin is even again. People at work asked what I'd done.
I'd been scratching my scalp for over ten years and thought that was just how it was. After four nights with the serum the itch had almost gone. Now I massage it in every evening before bed – it's become a little moment just for me.
I have very sensitive skin, so I tried it on my wrist first like they suggest. No problems at all. I now use it along my hairline, where it always flakes in winter.
Beard dandruff every winter, white flakes all over dark jumpers. Three drops in the beard at night and it's gone. My beard feels softer too. Bought the 3-pack.
Seborrhoeic dermatitis on my scalp that flares up when it's cold. I'd tried chemist shampoos for years. The serum is the first thing that genuinely calms it.
Bought it for my husband, who scratched his scalp every evening. He's stopped – and I've stopped nagging. We got three bottles so I use it too.
Flaky skin around my nose and mouth that make-up only made worse. I use the serum at night and it has settled down. Skin feels soft, not greasy.
I've had dandruff since I was a teenager. This is the first time I can wear my hair up without worrying about my parting. Noticed a difference after one week.
Beard oil never helped with the itch, this does. Light, sinks in, no shine. Good dropper that makes it easy to measure.
Dry red patches in my eyebrows. A couple of drops at night and they're calm. I use it two or three evenings a week now to keep them away.
I'm 71 and have had an itchy scalp for a long time. My granddaughter ordered it for me. Easy to use, and I sleep better when it isn't itching.
A colleague with beard dandruff recommended it. Works exactly like he said. Two weeks and no flakes.
I'd tried dandruff shampoos that dried my scalp out even more. This moisturises instead and the itch went. I pair it with a mild everyday shampoo.
Eczema on my face along the hairline. The serum doesn't sting and my skin feels soft. The scent is gentle and fades quickly.
Itchy beard every winter. I use it every night and it's calm. The bottle lasts ages.
I'd scratched until my scalp was sore. Now it has healed and the itching has stopped. Wish I'd found this sooner.
Dry, flaky scalp after colouring my hair. The serum has calmed it and I no longer get the itch after every colour.
Short beard and lots of flakes. Two drops is enough and you can't see a thing now. Good value with three bottles.
The whole family gets an itchy scalp in winter. We share a 3-pack and everyone has noticed a difference. Good that the ingredients are natural.
Flaky skin in my eyebrows and by my nose. My friends noticed the difference before I did. Recommend.
Seborrhoeic dermatitis for many years. The serum calms it and I no longer have to wash my hair every day to get rid of the flakes.
Works well on the itching. Noticed a difference in the flakes after about two weeks. One star off because I'd have liked a bigger bottle – but it does last a long time.
Good for beard dandruff. The tea tree scent took a day to get used to, now I don't notice it.
The patches by my nose are much better. My parcel went to a different collection point than the one I chose, but customer service sorted it quickly.
The serum itself is good and the itching has settled. Three stars because the courier left the card with a neighbour and I had to hunt for my parcel.
Common questions about the serum
Can't find your answer? Write to us – we're happy to help.
Many people feel the itching ease from the very first night. Most see clearly fewer flakes within 1–2 weeks of daily use. Results vary from skin to skin.
Once a day, ideally in the evening. Leave it on overnight. Use daily until things have calmed down, then as needed to keep your skin in balance.
No. The serum is light and absorbs quickly. Use a few drops – no more – and wash your hair as usual in the morning if you like.
The serum is made for skin that itches, flakes and reddens with dandruff, seborrhoeic dermatitis, eczema and psoriasis. It soothes and moisturises – but it doesn't replace treatment from a doctor. If your symptoms are severe, speak to your GP.
Yes. It works on the scalp, in the beard, along the hairline, in the eyebrows, around the nose and behind the ears. Avoid the eyes and mucous membranes.
Yes, it suits all skin types, including sensitive skin. First time: try one drop on the inside of your wrist. If your skin becomes irritated, stop using the serum.
Yes. Many people use their usual shampoo in the morning and the serum at night. Let the serum absorb before applying other products.
Each bottle holds 50 ml and you only need a few drops a day, so it lasts a long time. With the 3-pack you have a full routine – and can share with someone in your family.
Choose 3 bottles and pay for 2. The price is applied automatically in your basket – no code needed.
We ship within 48 hours and you'll get a tracking number by email as soon as your parcel is on its way.
Eight ingredients: fractionated coconut oil, squalane, vitamin E, sunflower oil and essential oils of lavender, tea tree, chamomile and rosemary. No parabens, silicones, sulphates or mineral oil.
You have our 30-day happiness guarantee. Write to us and you'll get your money back. Unopened bottles also come with 30-day returns.
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